People have liked pairing food and music for a long time. In Roman times, musicians entertained guests at dinner parties, while minstrels entertained visitors at medieval feasts. Background music at meals is significantly more frequent now than it has ever been, and the music performed is much more diverse. If you own or operate a hospitality establishment – whether it’s a fine dining restaurant, a trendy bar, food truck – see inventory here, or a comfortable café – you already know that music is an important component of the retail mix.
There are few compelling reasons to implement a well-considered music strategy:
1. Music sets the tone for the event.
When it comes to creating an atmosphere, music is essential. The correct harmonies can help you maintain consistency in your message while also complimenting your logo and blending in with your image and décor. When the music is too loud, your visitors will be unable to converse effectively and will begin to drink more, according to research.
2. Food flavor is affected by frequency and volume.
The music you play might enhance the flavor of your food. For years, scientists have studied the influence of music on taste and discovered that playing low-pitch sounds while eating enhances savory sensations, while high-pitch notes increase sweet aromas.
3. Music may make waiting more enjoyable.
As per scientific evidence, music may help people feel less stressed when waiting. When there are lovely, quiet melodies playing in the background, waiting visitors feel less worried and agitated. Slow music, contrary to popular belief, has been discovered to make time pass more quickly than uptempo music.
4. Eating rhythms are influenced by the beat of music.
Background music has been shown to have a significant impact on people’s eating and drinking habits: the faster the speed, the sooner customers complete their orders and depart. The takeaway for restaurateurs is simple. Do you own or operate a chain of quick service restaurants or a bar and need to swiftly change tables? Then, by playing high-tempo, quick music, energise your guests and speed up their eating pace.